Network strives to include college audience
Courtney Arthur
Issue date: 11/4/08 Section: Arts & Life
With mtvU, there is finally a channel in the MTV stratosphere that is dedicated solely to music and geared toward college students.
Being the largest and most inclusive media network geared toward college students, mtvU is making an impact on 750 campuses and over 7.5 million college students nationwide.
Having won MTV Network's Peabody Award and an Emmy Award, the 24-hour college network is distributed completely via broadband, showcasing new music, original shows and student-produced programming for students and music fans. One of the main goals for mtvU is to help introduce music that students live their lives to and also to showcase up-and-coming talent on the college scene.
Celebrities and icons, like Madonna, John McCain, Sting and Kanye West, have surprised students around the country by guest-teaching a college course for the day. The show "Dean's List" also gives people a chance to be an mtvU VJ-for-the-day, showcasing their top 10 music videos for the national college audience.
At the top of every hour, mtvU has an ABC newsbreak in which the ABC broadcasting company provides viewers with breaking national news.
Another way mtvU is involved with college students and campus life is in the fact that mtvU owns and operates RateMyProfessors.com, which is the largest college professor rating site in the nation. An average of 1.5 million users per month turn to the site for student ratings on professors, with over 6,000 colleges listed on the site.
The mtvU network also works to find the best musicians, filmmakers, writers, digital pioneers and activists on campuses across the nation, so students have a chance to showcase their talent on a national stage and jumpstart their careers. The network holds more than 500 events per year, including concerts and giveaways. The network also grants student activists up to $1,000 every week of the school year in order to support its pro-social initiatives.
One show that began because of a student-led pro-social initiative is "Half of Us," which is a campaign that tackles the mental health issues that affect students. Depression, bipolar, suicide, eating disorders, anxiety, stress, alcohol, drugs and cutting are all disorders covered in the show.
Being the largest and most inclusive media network geared toward college students, mtvU is making an impact on 750 campuses and over 7.5 million college students nationwide.
Having won MTV Network's Peabody Award and an Emmy Award, the 24-hour college network is distributed completely via broadband, showcasing new music, original shows and student-produced programming for students and music fans. One of the main goals for mtvU is to help introduce music that students live their lives to and also to showcase up-and-coming talent on the college scene.
Celebrities and icons, like Madonna, John McCain, Sting and Kanye West, have surprised students around the country by guest-teaching a college course for the day. The show "Dean's List" also gives people a chance to be an mtvU VJ-for-the-day, showcasing their top 10 music videos for the national college audience.
At the top of every hour, mtvU has an ABC newsbreak in which the ABC broadcasting company provides viewers with breaking national news.
Another way mtvU is involved with college students and campus life is in the fact that mtvU owns and operates RateMyProfessors.com, which is the largest college professor rating site in the nation. An average of 1.5 million users per month turn to the site for student ratings on professors, with over 6,000 colleges listed on the site.
The mtvU network also works to find the best musicians, filmmakers, writers, digital pioneers and activists on campuses across the nation, so students have a chance to showcase their talent on a national stage and jumpstart their careers. The network holds more than 500 events per year, including concerts and giveaways. The network also grants student activists up to $1,000 every week of the school year in order to support its pro-social initiatives.
One show that began because of a student-led pro-social initiative is "Half of Us," which is a campaign that tackles the mental health issues that affect students. Depression, bipolar, suicide, eating disorders, anxiety, stress, alcohol, drugs and cutting are all disorders covered in the show.
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